La Sportive Ultima RS Limited Edition and La Sportive Leeds United FC Centenary Limited Edition. Two sporty, stylish, limited-edition chronographs. The perfect expression of the Louis Erard spirit of sharing, which builds bridges between fine watchmaking and independent sport: Ultima supercars and legendary football team Leeds United.
Because a watch is much more than a functional object. Because mechanical excellence, precision and reliability are merely prerequisites, and the true significance of a watch lies in sharing. Just like these chronographs. Created with the Ultima Sports supercar manufacturer and the Leeds United football team, they show how Louis Erard pushes the boundaries of the art of watchmaking by combining technique and character.
The pitch could end there, going no further than a line in a catalogue, an advertising hook, a few words in a marketing plan. But Louis Erard’s approach is much more authentic than that. For some, partnership unlocks the values of excellence in watchmaking, and for Louis Erard it is a preferred approach for creating an element of surprise, for stepping outside its own conventions, for experimenting, for taking risks, but without breaking the clear link between the brand and its foundations: great traditional watchmaking at affordable prices.
The aim is not to cause a great stir, or to bask in the reflected glory of the greatest football team or the most successful Formula One team. At Louis Erard, partnership is first and foremost about sharing values, at a personal level, with people who, like the Le Noirmont brand, have integrity and are resilient and independent.
La Sportive Leeds United FC Centenary Limited Edition, in a limited edition of 100, celebrates the 100th anniversary of the legendary English football club. It is a vertical Bi-Compax chronograph in the team’s colours: blue counters on a white background. And it has something very special at 9 o’clock: a few fragments of a brick from the legendary Elland Road stadium, a little piece of history on the wrist. This is a powerful symbol for Louis Erard as well as for Leeds United, which this year made its comeback to the Premier League after a 16-year absence.
La Sportive Ultima RS Limited Edition is, for its part, inspired by the Ultima RS supercar, the fastest ever made by British manufacturer Ultima Sports. In addition to their unique personality – black, white, uncompromising – both car and watch have something else in common: the number 60. La Sportive Ultima RS Limited Edition is a limited edition of 60. And the Ultima RS goes from 0 to 60 mph in just 2.3 seconds.