Our Story

our story

“A LOVE OF CRAFTSMANSHIP IN
THE FINEST SWISS TRADITION COULD
WELL BE LOUIS ERARD’S MOTTO.
OR PERHAPS, QUITE SIMPLY, EXCELLENCE.”

Alain Spinedi, Director

The Louis Erard way

We create watches that are original and authentic with strong horological content while embodying today’s essential call for affordability. More than a brand, we are the – Made in Switzerland – value proposition.

Our philosophy, your advantages

We believe that great brands aren’t just about big marketing campaigns and huge production capacities, it’s about passion, dedication and transparency too. We rather invest in (y)our watches and reach unmatched levels of quality, content and finish in our price category. Because at the end of the day, it’s all about you, not about us!

6:00 a.m.

Le Noirmont, Switzerland

Le Noirmont, Jura, Switzerland

At the heart of the Watch Valley we have made the Jura, and Le Noirmont, our home. Still today the foremost master watchmakers are established here in the Jura, in a region whose name is admired and respected throughout the world. To come here is to experience an immersion in time and to understand the restraint and refinement of our watches.

Beneath the dial

Revisited, personalised, even exclusive, the movement is the crux of each of our creations. More than a machine, it is the soul of our watches. Naturally then, and with a particular fondness for regulators, our watchmakers return again and again to horological complications, finding new ways to express each one. Power reserve regulators, moon phases and other sophisticated chronographs benefit from our virtuoso’s care and attention, and from in-house modules which we develop in Le Noirmont.

10:00 p.m.

L'HEURE BLEUE

Louis Erard Blue: L'HEURE BLEUE

The LOUIS ERARD blue has been inspired by the magical blue hour. It refers to the time after the sun goes below the horizon and the sky goes into deep blue for a while. It is also an elegant nod to the traditional blue screws and hands of Swiss watchmaking.

Our milestones

1893

Birth of the founder, Louis Erard, on 16 February

1929

Foundation of Louis Erard’s watchmaking school and his casing company, in La Chaux‑de‑Fonds (Neuchâtel, Switzerland). (Company name: Louis Erard & André Perret)

1931

Production of the first watches under the Louis Erard brand

1937

The company employs over 60 people

1956

Louis Erard obtains authorisation to manufacture movements, a privilege exclusively reserved for the crème de la crème of Swiss watchmaking

1980s

The company adds key functions to the famous Peseux 7001 movement, launched in 1971. In particular, a power-reserve indicator and a regulator. This updated movement remains exclusive to the brand

1992

The company changes hands and relocates to Le Noirmont (Jura, Switzerland)

2003

After a decade of silence, the brand is purchased by private investors; it is ready for relaunch

2007

The 50,000th watch produced by the brand since its relaunch in 2003 leaves the Louis Erard workshops. In autumn, the brand launches its first exclusive women's collection, Emotion

2011

Louis Erard celebrates 80 years of mechanical watchmaking. A collection created to celebrate the anniversary, Excellence reflects more clearly than ever the brand’s identity with its exclusive complications, including the regulator with its power-reserve indicator

2014

A significant year for the brand as it reached the milestone of 200,000 watches produced in Le Noirmont

TODAY

Louis Erard is writing the next chapter of the brand’s story and stands out from the competition once again. Inspired by high-end watchmaking, the brand is strengthening its collection of mechanical timepieces

1893

1929

1931

1937

1956

1980s

1992

2003

2007

2011

2014

TODAY

Our values

Highest Quality

Our watches are manufactured using only the best materials and applying the strictest production standards. They are subjected to an extensive individual quality control before leaving Le Noirmont.

Timeless Design

Our quest for aesthetic balance is inspired by the “less is more” philosophy. Swiss watchmaking classical codes are mastered and reinterpreted at the same time.

Value for money

We offer fine watchmaking at a fair price, which allows you to match your watch with every occasion and all of your favourite styles.

Expertise

Assembly requires our most meticulous care and expertise. The movement is cased up, the dial and hands are fixed, the various functions are regulated and finally the strap is fitted.

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