COLOR TAKES SHAPE.
New colors. Same 2340. Louis Erard adds two dial variations to its first integrated bracelet model: Mauve, soft and luminous with an oblong pill pattern, and Forest, deeper and more graphic with a horizontal lined texture. Hybrid titanium and stainless steel case. Integrated bracelet. Slim automatic calibre. Tight proportions. Same construction, new character.
“2340 starts with construction. The case, the bracelet, the proportions. With Mauve and Forest, we did not touch that foundation. We worked where a detail changes everything: the dial. Mauve brings softness and rhythm. Forest brings depth and graphic presence. Same 2340, two different attitudes. That is where Louis Erard likes to work: in the detail that changes everything.”
Manuel Emch
WATCH FACTS
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2340. The postal code that became a collection. Named after 2340 Le Noirmont, the postal code of Louis Erard’s home in the Swiss Jura. Introduced in October 2025, the model opened a new design territory for the Maison: integrated, sporty, material driven.
Color takes shape. Two new dial variations join the line: Mauve, soft and luminous with an oblong stamped pill pattern, and Forest, deeper and more graphic with a horizontal lined stamped texture.
Built as one. The first integrated bracelet by Louis Erard. A five link construction in titanium and stainless steel, designed to flow into the case and taper with the profile of the watch. 92 components in total.
Lighter. Slimmer. Sharper. Titanium lowers the weight. The 3.60 mm Sellita SW300 1 calibre keeps the case at 8.95 mm. Polished stainless steel defines the outline, from bezel to lugs, crown, caseback and center links. Light on the wrist. Sharp in the line.
DESIGN OBSESSION. DETAIL DRIVEN.
2340 is built as a statement of intent. A custom designed integrated bracelet. A hybrid case. A slim profile. Polished gadroons that shape the flanks and conceal the connection. Materials, shapes and finishes are made to speak one language. Titanium brings ease. Polished stainless steel brings precision. The bracelet gives continuity. This is the design obsession.
With Mauve and Forest, the detail becomes the dial. The foundation remains. The presence changes. Mauve gives volume to softness, with an oblong pill pattern stamped into a luminous purple surface. Forest gives structure to depth, with horizontal lines across a deep green dial. One more rounded. One more graphic. Both controlled. Both deliberate.
Nothing loud. Nothing accidental. One detail, placed exactly where it matters, changes the character of the whole watch. Detail driven. Color takes shape.
