TWO NEW PIECES, AN ETERNAL COLLECTION
Two free spirits. Two iconoclastic visions. One mission: to make time smile. Louis Erard and Alain Silberstein present the Smile‑Day Blue and the Régulateur Tourbillon Blue. Two watches, two universes, an entry into the Hall of Fame. Here, time doesn’t just pass. It tells stories, it surprises, it leaves a mark.
“Our collaborations with Alain Silberstein are never ordinary. They are stories to be worn on the wrist, where every detail matters. The Hall of Fame offers them a lasting setting, a space where these creations span the years and continue to surprise.”
Manuel Emch
WATCH FACTS
- Two watches to discover: Smile‑Day Blue (three hands with day/date) and Régulateur Tourbillon Blue.
- Tourbillon regulator movement: Developed exclusively for Louis Erard by Olivier Mory, a visionary watchmaker based in La Chaux-de-Fonds.
- Hypnotic dial: blue sunray, deep and bright, capturing the light with every movement of the wrist.
- Unmatched comfort strap: in heathered blue nylon, thin, lightweight, and breathable, with a Velcro closure directly on the nylon for immediate comfort.
- Launching the “Hall of Fame” collection: starting with these two models, produced in limited annual quantities and integrated into the permanent collection, creating an ecosystem where select creations earn their place over time and become legendary pieces.
HALL OF FAME: THE LEGEND CONTINUES
The Hall of Fame is not just a collection: it is an ecosystem designed to last. Each creation finds its place within a coherent architecture: Noirmont and Noirmont X for the classic line, 2340 and 2340 X for the sport line. The Hall of Fame welcomes permanent collaborations, such as the Smile‑Day Blue and the Tourbillon Régulateur Blue.
Production is controlled and transparent: each year, no more than 50 Tourbillons and no more than 250 Day/Date models. This approach allows permanent models to remain available to collectors, while guaranteeing rarity, exclusivity, and collectability for limited pieces. The Noirmont X and 2340 X editions remain strictly limited, reinforcing their exceptional character.
The Hall of Fame thus illustrates the balance between permanence and limitation. Each watch asserts its own style, technique, and personality. Each creation becomes a lasting reference: an object both tangible and symbolic, designed to stand the test of time and surprise year after year.
SMILE‑DAY BLUE: LIVING THE DAY
Every day has its own face. At 6 o’clock, a smiley reveals the mood: black from Monday to Friday, red on the weekend, with a smile that grows as the days go by. No words. Just an expression. Because time is also lived as an emotion.
Silberstein’s signature stands out from the blue sunray dial: red triangular hour hand, white arrow‑shaped minute hand, yellow serpentine seconds hand. Simple shapes. Primary colors. Immediate legibility.
Behind the playfulness lies rigor. The Smile‑Day Blue sets the rhythm of the day with clarity and character, without ostentation, but with true personality. Its production will remain controlled, limited to 250 pieces per year, as part of a balanced and thoughtfully managed overall production.
TOURBILLON RÉGULATEUR BLUE: AT THE HEART OF TIME
At 6 o’clock, the tourbillon designed by Olivier Mory, visionary watchmaker from La Chaux‑de‑Fonds, unfolds in all its precision. Bridges and gear trains are visible. The yellow serpentine second hand traces its fluid path. Minutes are displayed at the center, hours at 12 o’clock, echoing the visual codes of the Smile‑Day: an instantly recognizable signature.
The blue sunray dial provides the stage for this mastered mechanism. The 40 mm micro‑blasted titanium case fits comfortably on the wrist. The heathered blue strap closes with an integrated scratch system, with no buckle or pin. Fewer parts. More comfort. More ergonomics. Every element is designed to last.
Le Tourbillon Régulateur Blue does not impress through ostentation: it commands respect through its technique, coherence, and clarity. Every movement, every second tells a story of precise and thoughtful craftsmanship. Production will be limited to 50 pieces per year, reinforcing Louis Erard’s strategic approach to controlled volumes. At the heart of time, mechanics and vision meet to create a watch that is unique, immediately identifiable, and full of character.
