Le Régulateur Louis Erard x Massena LAB. A new collaboration. A meeting of minds in the world of classic watchmaking. A dash of Antide Janvier; a touch of 19th century marine chronometry. A concentrate of fine watchmaking references brought together in one affordable design: CHF 3,600, with two variations in a limited series of 178 pieces each.

Louis Erard and Alain Silberstein: two inseparable names since their first collaboration in 2019, two watches that became collector's items as soon as they were released. This new diptych continues the trend, with two new variants, Le Régulateur Louis Erard x Alain Silberstein Blanc and La Semaine Louis Erard x Alain Silberstein Blanche

Excellence Émail Grand Feu - Small Seconds – Limited edition of 99 pieces. The coming-together of the most exquisite traditional Grand Feu enamel craftsmanship and fine contemporary watchmaking. For the very first time, Louis Erard is incorporating an artistic craftwork; and this is only just the beginning. This is an achievement which comes with a message: making one of the most exclusive traditional crafts of all times accessible.

Louis Erard continues to reinvent traditional métiers d’art with this second hand guilloché dial. Guilloché is no longer a question of decoration; it’s a subject in and of itself: a large diamond, an ace of diamonds, with a kinetic feel. It's no longer a question of revisiting an old aesthetic, but of putting the technique at the service of a contemporary composition.

This time, Louis Erard kept both feet firmly planted on the ground. In the land of the Jura, where the house has its roots and from which it has drawn its inspiration for this natural-coloured version of the Excellence Petite Seconde model. With a first: case available in 39 mm, in addition to the traditional 42 mm. In a limited production of approximately 100 pieces per year by reference.

Once again, Louis Erard is putting its iconic regulator to the test of free collaboration with an independent creator, seconde/seconde/. And this time, a taboo has been lifted in the world of fine watchmaking: the internet takes its place at the heart of the mechanism, with the dreaded “404 Error” reinterpreted as a minute hand.

For this new collaboration, Louis Erard turns to architecture and design with atelier oï, a regional company that has been shining internationally for 30 years, and a radiant watch, too.

The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG) is publishing today on its gphg.org website the list of 84 watches nominated by its Academy for the 2021 edition and it includes three Louis Erard watches.

Once again, Louis Erard is going off the beaten track by combining contemporary design and high-end watchmaking expertise in fine stone and artisanal glass dials, geological time and mechanical precision, the visible signs of luxury and accessible fine watchmaking. Three variations, each in a limited edition of 99 pieces.

Louis Erard x Alain Silberstein. Pushing the boundaries of its artistic design even further, Louis Erard reveals a completely unique triptych. Alain Silberstein was given carte blanche, designing the series of three watches like a picture over three panels to make a whole work of art.

Louis Erard continues its odyssey in artistic craftwork. Still in a limited edition and with the same contemporary take on the tradition. Each dial is made piece by piece by hand guilloché in Switzerland, with an attention to detail normally reserved for the absolute top of the range.

Excellence Émail Grand Feu - Small Seconds – Limited edition of 99 pieces. The coming-together of the most exquisite traditional Grand Feu enamel craftsmanship and fine contemporary watchmaking. For the very first time, Louis Erard is incorporating an artistic craftwork; and this is only just the beginning. This is an achievement which comes with a message: making one of the most exclusive traditional crafts of all times accessible.

Technique, meaning and style. Louis Erard continues to partner with watchmaking creators, and builds another bridge with high-end watchmaking by working alongside Vianney Halter, an artist whose every creation is a collector's item.

Excellence Triptych. Timeless design. High-end essence and style. Unprecedented technical options for this price segment – small seconds, regulator and monopusher chronograph. A three-act prelude to the new classic collection.

The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG) is publishing today on its gphg.org website the list of 84 watches nominated by its Academy and it includes the Louis Erard x Alain Silberstein Régulateur.

La Sportive Ultima RS Limited Edition and La Sportive Leeds United FC Centenary Limited Edition. Two sporty, stylish, limited-edition chronographs.

The world is facing an unprecedented health challenge with people everywhere affected by the COVID-19 pandemic. Despite our modest size and the difficulties we are also facing, it is important for Louis Erard to take action and show solidarity in these exceptional times.

Four chronographs in limited series of 250 examples each. Each of these four timepieces concentrate the excellence of high watchmaking without the excessive price. A smoked neo-vintage dial, extra-domed sapphire, ceramic, grade 5 titanium or bronze.

Under this mother-of-pearl dial and gem-set bezel beats a high-end mechanical watch movement. A gem-set version of the Louis Erard icon in a limited edition of 50 pieces.

Louis Erard watches are embarking on a new strategic route with a reinterpretation of the regulator in collaboration with the architect and watchmaker Alain Silberstein.

Times are changing; Louis Erard is resurgent. The brand founded in 1929 is fighting back, true to itself and to the standards of fine watchmaking it has always upheld. New creations, new logo, new positioning.

To celebrate the centenary of Leeds United Football Club, Louis Erard has designed a special limited edition timepiece.

Louis Erard works in the shadows to renew itself. Today, it lays the first stone of the edifice by relaunching its iconic model, the Excellence Regulator, redesigned by the talented Eric Giroud.